It’s that time of year! Time to roll out the pumpkin flavored products. Pumpkin has become so popular that a certain drink at Starbucks goes by the shorthand of PSL. Just search on Twitter for the hashtag #PSL and you will see what I mean. The PSL has even spawned a video parody to the song “Shake It Off”.
So what is the allure of the pumpkin? For some it can be the nostalgia of the fall season, and for others it answers to a deep-seated need for rituals. Pumpkins are associated with the fall season, so it just makes sense that consumers ring in the season with pumpkin-flavored products.
While some people do not understand the allure of pumpkin flavor others live in obsession over this humble squash. According to an article written for CNN, pumpkin’s popularity increased 14% over the past year, and 34% over the past 5 years. This translates to more and more farmland being dedicated to growing pumpkins. Other articles call for an end to the pumpkin madness, stating that the market is over-saturated by pumpkin products.
Restaurants, including QSRs and Fast Casual alike, have definitely embraced this mega-trend for fall, so let’s take a quick peek at some of the latest products created to rival the ubiquitous PSL and a few other goodies designed to complement these pumpkin offerings.
Tropical Smoothie Café: their ‘Naughty or Nice’ seasonal promotion showcases interesting smoothies in unique flavors (Cranberry Truffle, Peaches N’ Pumpkin Spice, and Very Berry Cranberry) to complement their Pumpkin Pie smoothie. In addition, they are featuring 2 new sandwich combinations just in time for the holidays: the Chipotle Cranberry Turkey Club and the Rustic Turkey Apple Club.
Dunkin Donuts: the new Pumpkin Crème Brulee Latte and the Croissant Donut (which is set to release on Nov. 3) are featured items on the Dunkin Donuts menu. And for Halloween, they featured a pumpkin pie donut in the shape of a jack-o’-lantern as well as the Boston Scream donut filled with vanilla custard.
Quizno’s: New Pumpkin White Chip bars were released just in time for Halloween and are available for a limited time. Basically a pumpkin-flavored blondie, they are sure to be tasty.
Panera: the Turkey Cranberry Flatbread Sandwich and the Butternut Squash Ravioli are newly released items. Finish your meal with the new Caramel Apple Scone. While there are no pumpkin flavored offerings in their new menu items, they feature other traditional fall flavors.
Stevi B’s: by popular demand, they are bringing back their Pumpkin Pie Pizza, a limited-time dessert pizza with pumpkin pie filling and sweet icing.
Pie Five Pizza: also coming back for the fall season is Pie Five’s Pumpkin Pie Spice Cake with warm spice notes, pumpkin pie filling, and spiced pumpkin frosting.
Regardless of whether you are firmly seated on the pumpkin bandwagon or you do not care for pumpkin flavors, you cannot deny the consumer draw of including pumpkin on your menu.